This is an informational guide to understanding how the flow of information works within Show Season’s online systems.
When a news letter is drafted and completed, it is delivered in two ways. The first being print advertisement, and the second being online. The central location for all online publishing is the Show Season WordPress Blog.
When a blog post is added, it is automatically syndicated to 4 locations which all point the reader back to the website. This is important because it maintains traffic levels, adds to relevancy, and increases the likelihood of outside links to the site directly by visitors, which are all good for high ranking on Google search results.
If information is intended ONLY for one location, such as a comment or photo for the facebook page, then it would be posted directly to the facebook page’s wall.
If the newsletter is posted directly to one of the automated systems, such as the Facebook Show Season wall, the remaining audience will miss out on the information, and website traffic will decrease. Take a look at the diagram below which outlines the 4 locations that information is sent.
(Note: The e-mail campaign is currently manual, meaning I have been copying and pasting the information to be sent to the large mailing list. A few changes can ensure that every time your newsletter is posted to the blog, the e-mail campaign will be sent, ensuring you never miss a segment of your audience.)